Awareness of the use of new products is created by which of the following?

Advertising is instrumental in creating awareness of new products because it involves paid communication aimed at informing potential customers about the features and benefits of these products. Through various media channels, such as television, print, online platforms, and social media, advertising can reach a broad audience and generate interest. The primary goal of advertising is to increase visibility and recognition of new products, setting the stage for further engagement and potential sales.

While direct marketing, public relations, and sales promotions play important roles in the marketing mix, they serve different functions. Direct marketing focuses on direct communication with consumers to elicit a response, public relations aims to build a positive image of the company or product through media coverage and community engagement, and sales promotions are designed to incentivize purchases through discounts or special offers. While these strategies contribute to overall marketing efforts, advertising has a distinct function in generating immediate awareness of new products among a wide audience.