What is a copyright?

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Prepare for the FBLA Introduction To Marketing Concepts Exam. Dive into comprehensive study materials with flashcards and dynamic multiple-choice questions featuring hints and in-depth explanations. Boost your confidence and ace your exam!

A copyright is a legal concept that grants authors, creators, and artists exclusive rights over their original works, specifically the right to reproduce, distribute, and display those works. This means that only the copyright holder has the authority to copy the work or allow others to do so, which aligns with the definition of the exclusive right to copy. This protection is crucial in promoting creativity and ensuring that individuals can benefit from their intellectual property without unauthorized use or replication.

In contrast, the other options focus on aspects that do not accurately reflect the nature of copyrights. Exclusive rights over product features relate more to patents, which protect inventions and unique processes. The exclusive use of a brand name pertains to trademarks, which shield brand identifiers from being used without permission. The exclusive rights to market a product is a more general concept that doesn't encapsulate the specific protections offered by copyright, which is strictly about the rights surrounding artistic and literary expressions.

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