Which of the following is a pro of using newspapers as an advertising medium?

Using newspapers as an advertising medium has several advantages, one of which is broad acceptability. Newspapers are widely read by a diverse audience, making them an effective platform for reaching a large number of potential customers. Advertisers benefit from the credibility and familiarity that newspapers have within their communities, which can enhance the trustworthiness of the advertisement. Furthermore, newspapers often have local editions that cater to specific geographic areas, allowing businesses to target their ads effectively based on the demographic and psychographic profiles of readers in those areas.

The option regarding high production costs does not apply because newspapers typically have lower production costs compared to other advertising mediums, such as television or digital media. While newspapers do have a short life span—most issues are read within a day or two—this aspect does not necessarily outweigh the advantage of their broad acceptability. Similarly, poor graphic quality can be an issue with some newspaper advertisements, but this does not negate the potential reach and impact that a well-designed ad in a respected newspaper can have. Overall, the broad acceptability of newspapers makes them a strong choice for many advertisers.